Phrustu

Phrustu is a popular Indian snack brand known for its range of savory, spicy, and tangy chips. Originating in the Indian state of Maharashtra, the company was founded in 1998 by the Chavan family, who sought to introduce innovative and flavorful snack options to consumers. Phrustu’s products are widely recognized for their bold, unique seasonings, which often incorporate regional Indian spices and ingredients.

The brand’s most famous product is the Phrustu Chips, which come in various flavors such as Pista Pista, Masala, and Spicy. These chips are typically made from potato and are seasoned with a blend of spices, herbs, and sometimes natural ingredients like peanuts or cashews. Phrustu has expanded its portfolio to include other snack items, including puffed rice (murmura), corn chips, and even ready-to-eat meals.

Phrustu’s success stems from its ability to cater to diverse taste preferences while maintaining authenticity in its flavor profiles. The brand has gained a strong following in India and has also entered international markets, particularly in the Middle East and Southeast Asia. Its products are often marketed as a healthier alternative to traditional fried snacks, though they remain indulgent in taste.

The company operates under the umbrella of the Chavan Group, which also manages other food businesses. Phrustu’s packaging is distinctive, featuring bold, eye-catching designs that highlight its spicy and tangy appeal. The brand continues to innovate, occasionally introducing limited-edition flavors to keep its offerings fresh and exciting for consumers.