Persverklaring

Persverklaring is a formal written statement issued by an organization to the media in order to convey an official position, provide information, or respond to a situation. It is typically prepared by a media or communications office and distributed to journalists, news agencies, and sometimes posted on the issuer’s website.

The primary purpose of a persverklaring is to present clear, verifiable information and to articulate the organization’s stance or reaction. It may announce policy changes, respond to public events or allegations, clarify misunderstandings, or share important updates. A persverklaring often includes quotes from authorized spokespeople to reflect the organization’s viewpoint and to offer context or rationale.

Common elements of a persverklaring include the issuing organization’s name, a date, a concise headline or lead, a factual body with key points, quotes from designated spokespersons, and contact information for media inquiries. It aims to be accurate, concise, and free of sensationalism, with information that can be independently verified.

Distinctions from related terms can vary by organization. A persverklaring is generally more formal and position-focused than a typical persbericht (press release), which is often geared toward presenting news or announcements to generate coverage. In practice, the terms may be used interchangeably in some contexts.

Ethical and legal considerations include ensuring statements reflect authorized positions, avoiding misrepresentation, respecting privacy and defamation laws, and providing timely updates if facts change.