Ostokäytöksen
Ostokäytöksen, a Finnish term, translates to "purchasing behavior" or "consumer behavior" in English. It refers to the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. This field examines the psychological, social, and cultural factors that influence decision-making processes leading to a purchase.
Understanding ostokäytöksen is crucial for businesses aiming to effectively market their products and services. It involves
Factors influencing ostokäytöksen are multifaceted. They can be broadly categorized into personal factors (age, lifestyle, personality,