OTTteenuseid

OTTteenuseid, or Over-The-Top services, refers to any service, including internet services, telephone or video transmission, that bypasses traditional telecommunication channels to deliver content directly to users. The term "over-the-top" signifies that these services operate "on top of" the existing infrastructure provided by telecommunications companies, often utilizing the public internet.

The most common examples of OTT services include video-on-demand platforms like Netflix, Hulu, and Disney+, and music streaming services such as Spotify and Apple Music. Voice over IP (VoIP) services like Skype and WhatsApp calling also fall under the OTT umbrella, as do messaging applications like Telegram and Signal. These services typically require an internet connection to function and are accessible through various devices, including smart TVs, smartphones, tablets, and computers.

OTT services have significantly impacted traditional media industries, challenging established business models and altering how consumers access entertainment and communication. They offer users greater flexibility and choice, allowing them to consume content on demand and often at a lower cost compared to traditional cable or satellite subscriptions. However, the rise of OTT also presents challenges for content creators and distributors in terms of monetization and managing a fragmented market. Regulatory bodies are also increasingly grappling with how to govern these services, which often operate across international borders.