Nykyasiakkaat
Nykyasiakkaat is a Finnish term that directly translates to “current customers” in English. The phrase is commonly used in business, marketing, and customer relationship management contexts to refer to the group of clients or consumers who are presently engaged with a company’s products or services. In contrast to prospective customers (potentiaaliset asiakkaat) or former customers (vanhat asiakkaat), nykyasiakkaat are actively participating in the company’s ecosystem at the time of analysis.
In data‑driven marketing, tracking nykyasiakkaat is essential for revenue forecasting, churn prediction, and lifetime value estimation.
Financial reporting might include a dedicated section on “Aktuelle Kunden” (German) or “Current Customers” (English) to
Generally, the focus on nykyasiakkaat reflects a shift in modern business strategy from acquiring new buyers