Neytendakvarðanir
Neytendakvarðanir refers to consumer decisions and behaviors. It encompasses the entire process a consumer goes through when making a purchase, from identifying a need or want to the post-purchase evaluation. This process involves several stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Understanding neytendakvarðanir is crucial for businesses to effectively market their products and services.
The factors influencing neytendakvarðanir are diverse and can be broadly categorized into psychological, social, personal, and
Researchers study neytendakvarðanir to predict consumer behavior, understand market trends, and develop effective marketing strategies. This