Natuurrijk

Natuurrijk is a Dutch term used to describe places, landscapes or experiences that are rich in nature and biodiversity. The word combines natuur (nature) and rijk (rich), and is used in both descriptive and marketing contexts to convey a high natural value or quality of the environment.

The scope of natuurrijk can vary. It commonly refers to areas with diverse habitats such as forests, wetlands, dunes, and heathlands, where native plants and animals are present in meaningful abundance. It can also denote landscapes with healthy ecological processes, scenic value, and opportunities for nature-based recreation, education, and research. In many Dutch and Belgian contexts, the term is used by nature organizations, regional authorities and tourism boards to highlight the attractiveness of an area for visitors and residents alike.

In practice, natuurrijk can be a descriptive label or a branding concept. In conservation and land-use planning, it may align with goals of ecological connectivity, habitat restoration, and sustainable management. In tourism and real estate, it is often employed to signal quality of life, sustainability and appeal for outdoor activities such as hiking, cycling or birdwatching. Because it is a subjective descriptor, different audiences may have different interpretations of what counts as natuurrijk.

Related concepts include biodiversity, ecosystem services, Natura 2000 networks, and nature reserves. As a flexible label, natuurrijk serves to emphasize natural assets in policy discussions, conservation efforts, and nature-based experiences.