Natura

Natura is a term with multiple related uses centered on the natural world and on branding. In Latin, natura denotes the inherent qualities of things and the physical world, and the word has evolved into the common term nature in many languages. In philosophical and scientific contexts, nature refers to the phenomena of the external world, including living organisms, minerals, landscapes, and the laws that govern them. The concept has been central to literature, ecology, and debates about humanity’s place within the natural order.

Natura Cosméticos is a Brazilian cosmetics company founded in 1969 in São Paulo by Luiz Seabra and partners. The firm is known for emphasizing sustainability, biodiversity, and socially responsible sourcing in its product development. In the late 2010s and early 2020s, Natura expanded through a holding structure and acquisitions to form Natura &Co Global S.A., acquiring and integrating brands such as The Body Shop, Aesop, and Avon. This portfolio positions Natura &Co as a multinational cosmetics group with a focus on environmental stewardship, ethical supply chains, and social impact alongside commercial growth.

Beyond the company, Natura serves as a generic reference to nature in scientific and cultural discourse, and it appears in product names and branding that invoke natural origins or ecological principles. The usage remains widespread in discussions of ecology, biology, and environmental philosophy.