Naturtype

Naturtype, also known as natural type or natural typography, refers to the use of fonts and typography that are designed to mimic handwritten or natural-looking text. This style of typography aims to create a more organic and less mechanical appearance compared to traditional serif or sans-serif fonts. Naturtypes often feature rounded edges, varying stroke widths, and other characteristics that give them a more human-like quality. They are commonly used in contexts where a friendly, approachable, or less formal appearance is desired, such as in children's books, invitations, or branding for companies that want to convey a warm and inviting image.

The term "naturtype" was popularized by the German typographer and designer, Otl Aicher, who used it in his work for the 1972 Munich Olympics. Aicher's design philosophy emphasized the use of simple, clear, and natural-looking typography to communicate effectively. Naturtypes have since become a staple in graphic design and are often used in conjunction with other design elements to create a cohesive and visually appealing whole.

There are many different styles of naturtype, each with its own unique characteristics. Some naturtypes are designed to mimic specific handwriting styles, while others are more abstract and free-form. Some popular examples of naturtype fonts include Scriptina, which mimics a child's handwriting, and Brush Script, which has a more fluid and organic appearance. Naturtypes can be used in a variety of contexts, from print to digital media, and are a versatile tool for designers looking to create a more natural and engaging user experience.