Naturehers

Naturehers is a term used to describe a range of initiatives, brands, and communities that emphasize women's and gender-diverse participation in outdoor life and nature-based activities. The concept foregrounds accessibility, environmental education, and empowerment, seeking to connect participants with ecosystems while promoting sustainable practices.

The name blends "nature" with "hers," signaling ownership and personal connection. Unlike a single formal organization, naturehers is a diffuse label applied to various efforts rather than one entity, allowing diverse programs to share common themes without implying a unified structure.

Since the early 2010s, naturehers has appeared in marketing campaigns for outdoor gear and wellness programs, as well as in grassroots groups that organize hikes, skill workshops, and conservation projects aimed at women and non-binary participants. These activities typically emphasize safety, community building, and practical knowledge for engaging with the outdoors.

Programs associated with naturehers often seek to improve access to nature through partnerships with parks services, non-governmental organizations, and local clubs. They emphasize climate literacy, mental health benefits of nature exposure, and the development of outdoor competencies, from navigation to stewardship.

Critics note that gender-focused framing can risk reinforcing divisions or tokenism, while supporters argue that targeted approaches help reduce barriers, foster belonging, and encourage long-term environmental stewardship. Overall, naturehers represents a flexible umbrella for efforts to connect diverse groups with nature in educational, recreational, and conservation contexts.