Multiplatformtitels

Multiplatformtitels are media products that are released or made available across more than one distribution platform. The concept is commonly used in publishing, film and television, video games, and software to describe titles that exist in several formats or channels and are designed to complement each other within a single property or franchise.

In practice, multiplatformtitels include a novel published in hardcover, paperback, e-book, and audiobook; a video game released for PC, consoles, and mobile devices; a film released in theaters and later made available on streaming services or home video; and a TV series distributed via broadcast, cable, and on-demand platforms. Some franchises extend into interactive apps, merchandise, or companion websites that deepen engagement with the core title.

Cataloging and metadata for multiplatformtitels often require noting the platform-specific editions, formats, language localizations, and regional rights. Rights management is more complex than for single-format titles because licensing may involve separate agreements for each platform and territory.

Benefits of multiplatformtitels include access to a broader audience, stronger brand presence, and diversified revenue streams. They can also support longer product lifecycles through staggered or simultaneous releases. On the downside, coordinating development, quality assurance across formats, and revenue reporting can increase production costs and risk of audience fragmentation if the cross-platform strategy is not well aligned with demand.