Modellista

Modellista is a brand of Toyota Motor Corporation dedicated to official automotive styling and cosmetic accessories. It designs and markets aftermarket parts and packages for Toyota and Lexus vehicles, with a focus on exterior styling such as aero kits, front grilles, spoilers, side skirts, and wheels, as well as interior trim and decorative elements. The aim is to offer factory-backed customization that preserves fitment and warranty while enhancing appearance.

Modellista originated as one of Toyota's in-house styling brands, positioned to provide styling options complementary to Toyota’s performance division, TRD. While TRD emphasizes mechanical and performance upgrades, Modellista concentrates on visual personalization and refinement. The brand first offered model-specific packages in Japan and has since extended its presence through Toyota’s global network, though availability varies by market.

Product lines typically include exterior body kits (bumpers, side skirts, rear diffusers), grilles, lighting accents, wheel sets, and interior trim. Packages are often model-specific, developed to integrate with the factory design language of individual Toyota and Lexus models, ensuring consistency with the vehicle’s overall aesthetic and warranty considerations.

Market presence and reception: Modellista is considered an official tuning option within the Toyota ecosystem, appealing to customers seeking coordinated styling with manufacturer support. Distribution remains strongest in Japan, with select markets offering Modellista items through local Toyota retailers or import channels.

See also: Toyota Motor Corporation, TRD, Lexus, aftermarket tuning, automotive styling brands.