Mielikuvamainonta
Mielikuvamainonta, often translated as image advertising or brand advertising, is a form of marketing that aims to create a positive and lasting impression of a brand or product in the minds of consumers. Instead of focusing on specific features or immediate sales, its primary goal is to build a desired perception or image for the brand. This perception can encompass various qualities such as trustworthiness, innovation, luxury, affordability, or a particular lifestyle.
The strategy behind mielikuvamainonta involves associating the brand with certain emotions, values, symbols, or aspirations. Advertisements
Mielikuvamainonta is a long-term investment in brand equity. While it may not always yield immediate sales