Mediaproduction

Mediaproduction, sometimes written as media production, is the process of creating media content for distribution to audiences. It covers the planning, creation, editing, and delivery of material across formats such as video, audio, text, and graphics, across platforms including broadcast, film, streaming, and digital channels.

The typical workflow is divided into pre-production, production, post-production, and distribution. Pre-production includes concept development, budgeting, scripting, scheduling, casting, location scouting, and permits. Production involves shooting or recording, direction, and on-set sound and lighting. Post-production covers editing, color correction, sound design, visual effects, and mastering. Distribution handles publishing and delivery to platforms and audiences.

Roles vary by project but commonly include producers, directors, writers, cinematographers, editors, sound designers, and graphic artists. Teams may be in-house or freelance and collaborate across departments such as script, production, post-production, and distribution.

Equipment and formats are selected to match goals and budget. Common tools include cameras, lights, microphones, sound recorders, and editing software. Deliverables may be master files, final cuts, captions, subtitles, and archival copies, formatted for broadcast, streaming, or digital download.

Standards address file formats, codecs, aspect ratios, and quality control. Rights and compliance cover licensing, model releases, music clearance, stock footage permissions, and accessibility requirements such as captions and transcripts. Ethical considerations include representation, privacy, and transparency in sponsorships and disclosures.