Marketings

Marketings is a plural term encountered in some discussions of the marketing discipline. It is not widely used as a distinct field, but when used it refers to the collective set of marketing activities conducted by organizations across markets and channels. The term can emphasize cross-functional coordination, multiple campaigns, and the diverse activities that together promote a product or service.

Core components of marketings include market research, product development, brand management, pricing strategy, communications and promotions, distribution, and customer relationship management. Digital channels—search, social media, email, and content marketing—play central roles alongside traditional methods. Practitioners often refer to the extended marketing mix, sometimes described as seven Ps: product, price, place, promotion, people, process, and physical evidence.

Historically, marketing emerged from commerce and evolved through the marketing concept, segmentation, and the rise of mass communication. The late 20th and early 21st centuries brought rapid digitalization, data analytics, and personalization, leading to more integrated, omnichannel approaches. Marketings, when used, generally denotes this broader, coordinated practice rather than a single tactic.

Performance measurement in marketings includes metrics such as return on marketing investment (ROMI), customer lifetime value, acquisition and retention rates, and brand equity. Attributing outcomes to specific activities remains challenging in complex environments. Ethical considerations include privacy and consent in data use, transparency in advertising, and responsible targeting, especially for vulnerable audiences.