Marketinget

Marketinget is a term used to describe the broad field of marketing, the set of disciplines and practices by which organizations create, communicate, and deliver value to customers. As a label, it encompasses strategy, research, branding, product development, pricing, distribution, and promotion across both traditional and digital channels.

Scope and practice include market research, consumer insights, segmentation, and positioning. It covers the development of products and services, pricing strategies, channel management, and integrated communications designed to influence attitudes and behaviors. The aim is to align organizational offerings with customer needs while supporting business goals.

Methods and frameworks in marketinget draw on established concepts such as the marketing mix, traditionally known as the four Ps (product, price, place, promotion), though modern practice often expands to include people, process, and physical evidence. The field emphasizes data-driven decision making, experimentation, and customer-centric planning to optimize outcomes across markets and segments.

Channels and measurement span search, social media, email, content marketing, partnerships, and in-store or omnichannel experiences. Performance is tracked with metrics such as reach, engagement, conversions, customer acquisition cost, and customer lifetime value, enabling continuous optimization of strategies.

Ethics and regulation are central to marketinget, covering data privacy, consent, truthful advertising, and compliance with consumer protection laws and platform policies. The discipline has evolved from mass advertising to an omnichannel, analytics-informed practice that leverages technology, automation, and personalization to engage customers responsibly.

See also: Marketing, Digital marketing, Market research, Brand management.