Markaðsrannsókn
Markaðsrannsókn, or market research in English, is the process of gathering and analyzing information about a market, its customers, and competitors. The primary goal of market research is to understand consumer behavior, preferences, and needs, which can then be used to make informed business decisions. This can include developing new products, improving existing ones, or identifying new market opportunities.
Market research can be conducted through various methods, including surveys, focus groups, interviews, and observation. It
Market research is crucial for businesses of all sizes and industries. For startups, it can help validate
Effective market research requires a systematic approach, including defining research objectives, selecting appropriate methods, and ensuring