Määräalennus

Määräalennus, a Finnish term, translates to volume discount or quantity discount in English. It is a pricing strategy employed by businesses to incentivize customers to purchase larger quantities of a product or service. The core principle is that as the volume of a purchase increases, the per-unit price decreases. This reduction can be applied in various ways, such as a tiered discount structure where each additional unit purchased triggers a lower price, or a simple discount applied once a predetermined quantity threshold is met.

Businesses utilize määräalennus for several reasons. Firstly, it can help clear excess inventory, especially for perishable goods or products with short lifecycles. Secondly, it can lead to increased sales volume and revenue, even if the profit margin per unit is slightly reduced. For customers, a määräalennus offers the opportunity to save money, making bulk purchases more economically viable. This can be particularly attractive for businesses that require significant amounts of supplies or for consumers who want to stock up on frequently used items. The implementation of a määräalennus often involves clear communication of the discount structure to potential buyers, often displayed on product packaging, price lists, or through sales promotions.