Lomography

Lomography is a term used to describe a photography movement and a commercial brand dedicated to analog, experimental photography. The movement originated in the early 1990s in Vienna, Austria, when a group of friends discovered the Soviet-era LOMO LC-A camera and began sharing its images. They formed the Lomographic Society International to promote the camera's distinctive look and to foster an international community of enthusiasts. The approach emphasized spontaneity, accessibility, and experimentation, allowing people with basic equipment to produce distinctive photographs.

Cameras commonly used include the LC-A, Diana, Holga, and other compact or toy cameras; results often feature strong vignetting, high-contrast color saturation, soft focus, light leaks, and sometimes unpredictable frames. Techniques such as multiple exposure, long exposure, cross-processing, and deliberate under- or overexposure are encouraged.

Lomography expanded into a commercial enterprise selling cameras, film, lenses, and accessories, as well as a global online community and physical galleries and stores. It has influenced popular photography by popularizing analog formats and experimentation, though it has also faced criticism as a marketing-driven movement. The brand continues to publish content through its magazine and organizes events and competitions.