Liikeidea

Liikeidea is a term used in Finnish entrepreneurship to describe the concept for a new product or service that can be offered to customers to satisfy a need and generate profit. It captures the core value proposition and the basic way the venture intends to create value for customers.

A liikeidea typically includes several elements: the target customer group, the problem or need being addressed, the proposed solution or offering, the intended revenue model, the key activities and resources required, and the competitive advantage or differentiating factor. It is the starting point for developing a business and is often tested and refined through early market feedback.

Development and validation of a liikeidea involve exploring market demand, pricing, costs, and feasibility. Founders use methods such as customer interviews, pilots, and prototypes to validate assumptions. Many teams employ lightweight tools like the Business Model Canvas to map out how the idea will generate value, how it will reach customers, and how costs and revenues will balance.

Assessment of a liikeidea occurs in educational, startup, and funding contexts. Viability is commonly evaluated in terms of market potential, profitability, scalability, and risk. A credible liikeidea often serves as the first milestone before developing a more detailed business plan or a complete business model.

Relation to other concepts: a liikeidea is distinct from a full business model or plan. It is the initial concept and value proposition, while the business model describes how the idea creates, delivers, and captures value in a sustainable way.