LifeAt

LifeAt is a branding term used by multiple organizations to describe platforms, services, or media that convey the daily life of a company or community. In the fields of human resources technology and marketing, LifeAt products aim to present authentic workplace experiences to prospective hires and new employees. There is no single official LifeAt standard; different vendors offer different features under this branding, and the term can be used in varying contexts.

Common LifeAt features include interactive office tours, 3D or video-first representations of work environments, and day-in-the-life simulations. Some implementations use augmented reality (AR) or virtual reality (VR) experiences, while others rely on 360-degree videos, photo essays, and employee narratives. LifeAt content often combines insights into culture, benefits, workflows, and typical routines to help users form a holistic impression of life at a given organization. Integration with recruitment or onboarding systems is common, with some solutions designed to showcase the company to external applicants and others aimed at internal employee orientation and engagement.

Purpose and impact: The primary goal is to support employer branding, enable informed decision-making for candidates, and enhance new-hire integration by providing realistic previews of daily work life. Usage analytics, engagement metrics, and completion rates are typical features used to measure effectiveness, though privacy and data protection practices vary by platform and jurisdiction.

History and usage: The concept aligns with broader trends in employer branding and immersive media that gained momentum in the late 2010s and 2020s. LifeAt branding is adopted by SaaS providers, consulting firms, and large organizations seeking to communicate organizational culture consistently across channels.

See also: employer branding, onboarding, corporate communications, human resources technology.