Lehdistöilmoitus

Lehdistöilmoitus, often translated as press release or news release, is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. It serves as a formal announcement from an organization, individual, or company to inform the public about specific events, achievements, products, or services. The primary goal of a lehdistöilmoitus is to attract media attention and, consequently, to generate news coverage.

A typical lehdistöilmoitus includes essential information such as the date, headline, dateline (location and date of release), introduction (lead paragraph summarizing the main news), body paragraphs providing further details, and a boilerplate section about the issuing organization. It often concludes with contact information for media inquiries. The language used is generally factual and objective, aiming to provide journalists with enough information to write their own stories.

Lehdistöilmoitukset are a key tool in public relations and corporate communications. They can be used to announce product launches, company milestones, financial results, upcoming events, personnel changes, or responses to crises. By distributing a lehdistöilmoitus, organizations hope to shape public perception and disseminate their message through credible media channels. Effective lehdistöilmoitukset are concise, clear, and contain a compelling news angle that will resonate with journalists and their audiences.