Launchandentry

Launchandentry is a portmanteau used primarily in business discourse to describe the integrated process of launching a new product, service, or initiative and entering its target market. The term is not part of formal methodology and has no universally accepted definition, but it is used to emphasize the continuity between product readiness and market adoption.

Origins of the term are informal; it appears in startup blogs, go-to-market playbooks, and some venture capital discussions as shorthand for coordinating product development, marketing, sales, and distribution plans across the initial lifecycle.

In practice, a launchandentry plan typically includes: product readiness (MVP, features, compliance), market analysis, segmentation and positioning, pricing and packaging, regulatory and channel considerations, and a cross-functional timeline aligning product release with customer acquisition activities. Metrics focus on time-to-market, adoption rate, activations, revenue, and customer feedback loops to refine the offering post-launch.

In aerospace and other domains, some writers use the phrase loosely to describe end-to-end mission coverage from lift-off to atmospheric re-entry; however, this usage is far less common and not standardized in official documentation.

See also: go-to-market strategy, market entry, product launch, business development, lifecycle management.