Lajitelmat

Lajitelmat is the Finnish term for assortments or mixed sets of items that are offered as a single unit. The singular form lajitelma denotes a specific collection, while lajitelmat refers to multiple such collections. In Finnish commerce and marketing, laji-telmät describe products that combine several distinct items into one package or offer, often for sale or as a gift.

The word derives from laji, meaning kind or type, combined with a suffix that forms a collective noun, reflecting a collection organized by type. It is closely related to the concept of lajittelu, sorting, and it is commonly used in retail to indicate curated or mixed selections rather than an entire product range.

Lajitelmat are widely used in various sectors such as groceries, confectionery, beverages, and catering. Typical examples include suklaalajitelma (an assortment of chocolates), kahvilajitelma (a coffee or tea assortment), or snack lajitelma (a mixed snack pack). The term emphasizes the packaged, ready-to-purchase nature of the set, rather than a broader, non-packaged selection.

In marketing and product management, lajitelmat are employed to boost appeal through variety, encourage trial, or offer gift options. They are distinct from valikoima, which generally refers to a broader product assortment or range rather than a fixed, packaged collection. See also lajittelu (sorting) and tuotevalikoima (product range) for related concepts.