LTVhen
LTVhen is a term that has emerged in discussions surrounding customer lifetime value (CLV) and its potential for predictive modeling. It is not a widely recognized or standardized metric within the marketing or business analytics fields, but rather a concept that appears in specific contexts. The idea behind LTVhen, as it is sometimes referred to, is to explore how customer lifetime value might be influenced by or related to the timing of certain customer actions or events.
Essentially, LTVhen suggests an examination of the temporal aspect of customer behavior and its correlation with
While LTVhen is not a formal metric, the underlying principles of analyzing customer behavior over time are