Kriskommunikation
Kriskommunikation is the practice of communicating about crises and hazards to inform, reassure, and protect stakeholders. It spans preventive risk communication and reactive crisis communication. It is used by governments, businesses, and organizations to manage information flow during emergencies and to address public concerns.
Goals include ensuring public safety, maintaining trust, minimizing harm, providing timely and accurate information, countering misinformation,
Core elements of kriskommunikation are crisis communication planning (plans, roles, spokesperson), audience analysis, key messages, channel
Process follows phases of prevention and preparedness (risk assessment, drills, relationships with media and authorities), response
Challenges include misinformation and rumor control, speed-accuracy trade-offs, language and cultural differences, resource constraints, and legal