Konsumabsicht
Konsumabsicht, or consumer intent, refers to the psychological and behavioral tendencies of individuals or households to purchase goods or services within a specific timeframe. It represents the likelihood that a consumer will make a purchase decision, influenced by various factors such as personal needs, financial capacity, social influences, and external market conditions. Understanding consumer intent is crucial for businesses, marketers, and economists as it helps predict demand, optimize inventory management, and tailor advertising strategies.
Consumer intent can be categorized into different stages, ranging from awareness to purchase readiness. In the
Several factors shape consumer intent, including economic conditions, personal financial stability, cultural preferences, and accessibility of
In marketing, measuring and leveraging consumer intent allows companies to personalize their outreach, improving conversion rates.