Konceptdesign

Konceptdesign is the early phase of a design process that focuses on defining the core idea of a product, space, experience, or media project. The goal is to translate user needs, business objectives, and technical constraints into a concrete concept that can guide subsequent development. In this stage, teams explore directions, establish the overarching form and functions, and articulate the value proposition without committing to final specifications.

Activities in konceptdesign typically include user research, requirement analysis, brainstorming, sketching, mood boards, early 3D visualizations, concept art, and storyboarding. Prototypes and tests may be lightweight to quickly compare concepts. The process is iterative and collaborative, involving designers, engineers, clients, and potential users to refine ideas and align on priorities.

Deliverables commonly produced in konceptdesign include a design brief, concept sketches and renderings, material or interaction explorations, scenario descriptions, and a concept model or prototype. These artifacts communicate intent, justify decisions, and form the basis for feasibility checks and later development work.

Konceptdesign is used across various fields, such as product and industrial design, architecture and interior design, game and film production, and urban planning. In architecture, it often covers initial layout, spatial organization, and aesthetic language; in product design, it defines form language, ergonomics, and core features; in entertainment, it maps characters, environments, and narrative arcs.

Because it precedes detailed design and engineering, konceptdesign emphasizes flexibility and stakeholder alignment. Its success is measured by clarity of direction, alignment with user needs, feasibility, and potential for further development.