Kohdistettavia

Kohdistettavia is a Finnish term formed from the verb kohdistaa, meaning to target or direct. As an adjective in its partitive plural form, kohdistettavia describes objects or items that can be targeted. It is commonly used in contexts where the set of targetable items is indefinite or considered as part of a larger, non-specific amount.

The form kohdistettavia arises from the participial adjective kohdistettava, which conveys the sense of “that can be targeted.” In Finnish grammar, it is used with plural nouns in the partitive case, for example kohdistettavia kohteita or kohdistettavia viestejä, to indicate that these items are eligible for targeting or directing.

In practical use, kohdistettavia appears frequently in marketing, communications, data analysis, and technology where segmentation and targeting are important. It can describe audiences, messages, products, or settings that are suitable for targeting or personalization. For instance, kohdistettavia viestejä lähetetään vain niille käyttäjille, or kampanjan tarkoitus on löytää kohdistettavia kohderyhmiä. The term highlights the actionable or selectable nature of the items within a strategy or system.

Notes on use and context: kohdistettavia is a descriptive term rather than a fixed noun, and its exact sense depends on the accompanying noun. Ethical and legal considerations often accompany targeted approaches, especially in data privacy and advertising, where targeting practices must comply with applicable regulations and consent requirements.

See also: kohdistaminen, kohderyhmä, kohdistettu markkinointi, digitaalinen markkinointi.