Kliendikäitumine
Kliendikäitumine refers to the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. It encompasses the entire process a customer goes through, from initial awareness of a need to post-purchase evaluation.
Understanding kliendikäitumine is crucial for businesses aiming to develop effective marketing strategies. It involves analyzing various
The decision-making process typically involves several stages: problem recognition, information search, evaluation of alternatives, purchase decision,