Kasutuslikes

Kasutuslikes is a term used in digital analytics to describe a composite metric that aims to quantify meaningful usage of a product. It combines observable usage events with positive reception signals to reflect how users actually engage with features, rather than relying on simple likes or page views alone.

Origin and etymology: The word blends Estonian kasutus (usage) and English likes. It emerged in Nordic and Baltic tech communities in the 2010s as a descriptive shorthand for aligning usage data with user sentiment. There is no single standardized definition; implementations vary.

Calculation and interpretation: A typical kasutuslikes score aggregates several inputs such as feature activations, depth of usage, session duration, completion of tasks, and explicit positive feedback signals (likes, saves, ratings). Each input may be weighted; scores are usually normalized to a 0–100 scale. The score is intended to indicate how effectively users utilize a feature, not merely whether they interact with it.

Applications: Product teams use it to identify features with high practical value, prioritize improvements, assess onboarding effectiveness, and compare adoption across cohorts or platforms.

Limitations: The lack of standardization can hinder cross-company comparability; the metric depends on chosen signals and weights, which may introduce bias; privacy and data integration challenges may arise.

See also: User engagement, feature adoption, usability metrics, A/B testing.