Kannustus

Kannustus is a concept in Finnish describing encouragement, support, or morale-boosting given to an individual or group to help them pursue and achieve goals. It includes verbal praise, affirming feedback, guidance, and practical assistance. Kannustus is commonly invoked in education, sports, workplaces, and family life.

Etymology: Kannustus is derived from the verb kannustaa, meaning to urge or encourage. The noun form kannustus denotes the act, instance, or effect of encouragement.

Applications: In schools, teachers use kannustus to reinforce learning and persistence, through praise and constructive feedback. Coaches employ it to sustain effort and confidence. In organizations, leaders and peers provide kannustus to maintain motivation, reduce burnout, and support skill development. In personal relationships, family and friends use kannustus to bolster resilience and well-being.

Relation to motivation: Kannustus is commonly seen as social support that complements intrinsic motivation. While motivation can be internal, kannustus provides external stimuli such as recognition, trust, and tangible help that can influence persistence and performance. It is distinct from praise that is evaluative; effective kannustus balances affirmation with realistic guidance.

Related terms include tsemppaus (a Finnish colloquial term for pep or boost), motivaatio (motivation), and sosiaalinen tuki (social support).