JTBDanalyze

JTBDanalyze is a software tool designed to facilitate the application of the Jobs to Be Done (JTBD) framework in product development and business strategy. The JTBD framework posits that consumers "hire" products and services to get specific "jobs" done in their lives. Analyzing these jobs and understanding the underlying motivations and desired outcomes is central to JTBDanalyze's purpose.

The tool aims to help users move beyond traditional demographic segmentation and focus on the circumstances, motivations, and desired outcomes that drive customer choices. JTBDanalyze typically provides features for data collection, such as interview guides and survey templates, to help users gather insights from customers about the jobs they are trying to accomplish. It then offers functionalities for organizing, categorizing, and visualizing this qualitative data. This often includes tools for identifying recurring themes, mapping customer journeys, and defining the core "job" a product or service fulfills.

By structuring and analyzing customer feedback through the JTBD lens, JTBDanalyze assists teams in identifying unmet needs, opportunities for innovation, and areas for product improvement. The insights derived from using the tool are intended to inform product roadmaps, marketing strategies, and overall business direction, ensuring that development efforts are aligned with genuine customer requirements.