Iprofielen

Iprofielen, or iProfiles, is a term used in Dutch-language contexts to denote digital representations of individuals created and used by organizations within information systems. An iProfile aggregates data from multiple sources to describe a person’s identity, attributes, preferences, and behavior for purposes such as personalization, segmentation, and service delivery. The exact meaning of iProfiles can vary by organization, and there is no single universal standard.

Typical applications include personalized marketing, tailored recommendations, customer support, recruitment, and risk assessment. An iProfile may be stored within a customer data platform, identity management system, or a service's internal database, and can be local to a single application or shared across multiple services with appropriate governance and consent mechanisms.

Data elements commonly found in iProfiles include identifiers (such as names and account IDs), contact details, demographics, preferences, and consent flags. Behavioral data—such as site interactions, purchases, and device signals—can be added, along with inferences or scores derived from analytics. Data quality, provenance, and consent status are important for maintaining trust and compliance.

Governance and privacy considerations are central to iProfiles. Regulatory frameworks, such as the EU General Data Protection Regulation, emphasize consent management, data minimization, access and correction rights, data portability, and secure retention. Interoperability is typically limited by platform-specific implementations, though organizations may employ common data models or standards where feasible.

Overall, iProfiles serve as a practical tool for delivering personalized experiences while balancing privacy, security, and data governance responsibilities. See also: personal data, user profiling, consent management, data governance.