Integrationsheuristiken
Integrationsheuristiken, also known as integration heuristics, are mental shortcuts or rules of thumb that people use to form overall impressions of individuals or groups. These heuristics simplify the complex task of evaluating someone by focusing on a limited set of information, often based on readily available or salient cues. Rather than carefully processing every piece of data, individuals employ these shortcuts to arrive at a quick judgment.
One common integration heuristic is the availability heuristic, where judgments are made based on how easily
Another heuristic is the representativeness heuristic, which involves judging someone based on how closely they match
The halo effect is a particularly influential integration heuristic. It describes how a positive impression in