InStoreEvents

InStoreEvents is a platform and service that enables retailers and brands to plan, execute, and measure events held within physical stores. It covers a range of activities, including product launches, demonstrations, workshops, tastings, signings, and VIP or influencer events. The system centralizes event management across multiple locations, coordinating calendars, invitations, staffing, vendors, and on-site logistics.

Features include event creation with templates, scheduling, RSVP and ticketing, guest list management, staff and vendor coordination, inventory and merchandising planning, signage and display assets, promotions and discounts tied to the event, and integrations with point-of-sale, loyalty, and CRM systems. Analytics track foot traffic, dwell time, sales uplift, promotion redemption, and post-event engagement.

Benefits: InStoreEvents aims to improve consistency and efficiency of in-store experiences, increase foot traffic and average transaction value, and provide data-driven insights to optimize future events. It supports omnichannel strategies by linking in-store events with digital channels and loyalty programs.

Implementation considerations: Successful use relies on alignment with store operations, compliance with safety and accessibility requirements, and careful scheduling to minimize disruption. The platform is typically deployed across a retailer’s store network or used for pop-ups and temporary spaces.

Market context: Experiential retail has grown as a complement to e-commerce, with retailers leveraging in-store events to build brand affinity and gather first-party data. Solutions like InStoreEvents are part of broader event management and retail technology ecosystems.