Idrettsnæring

Idrettsnæring is the collective term for the economic and organizational activities surrounding sport and physical activity. It includes sports clubs and federations, professional leagues, event organizers, equipment and apparel manufacturers, fitness centers and training facilities, media rights and sponsorship, as well as services such as coaching, sport science, marketing, and tourism connected to sport. The sector comprises both public and private actors and interacts with education and research institutions.

In Norway, idrettsnæring is closely linked to civil society and public policy. It is organized through the national sports movement under Norges idrettsforbund og olympiske og paralympiske komité (NIF), along with regional and local clubs and commercial entities. Public funding, subsidies, and infrastructure investments support participation, elite sport development, and regional vitality. The sector also contributes to public health goals by promoting physical activity and healthy lifestyles.

Economic and social significance include employment across clubs, service providers, and related enterprises, as well as activity in equipment manufacturing and retail, fitness services, hospitality around events, and media production. The industry faces opportunities from digitalization, broadcasting and streaming, and international events, while also dealing with challenges such as financing, reliance on volunteers, governance, and ensuring broad access and inclusion.

Regulatory aspects cover sport governance rules, safety standards, anti-doping controls, child protection, and licensing of events. International alignment occurs with broader European frameworks on sports administration and anti-doping efforts, complemented by national policies and oversight.