Hookit

Hookit is a marketing technology platform that provides analytics and tools for influencer and athlete marketing. It helps brands assess sponsorship opportunities, measure campaign performance, and manage partnerships with athletes and sports properties.

The platform aggregates data from social media and other sources to produce metrics such as reach, engagement, audience demographics, and content authenticity. It employs a proprietary scoring system, often referred to as the Hookit Score, to estimate the value of an athlete or influencer to a brand and to enable comparisons across potential partners.

Key features include sponsor scouting and partner discovery, sponsorship valuation and ROI estimation, deal tracking and contract management, and post-campaign reporting. The service also offers brand-safety checks and tools to monitor influencer activity for compliance with sponsorship terms.

Hookit serves brands, agencies, athletes, teams, leagues, and media partners. Clients use the platform to identify potential sponsorship opportunities, negotiate terms, and quantify the impact of partnerships over time. It is positioned as a tool to streamline the sponsorship lifecycle from discovery to measurement.

The company emphasizes data-driven approaches to sponsorship and aims to improve transparency in evaluating and executing brand-influencer collaborations. By leveraging social network data, event information, and announced sponsorships, Hookit supports decision-making in sports and related marketing contexts.