Gorucks

Gorucks, also known as Goruck, is a brand of durable backpacks and apparel, founded by Jason McCarthy. The company emphasizes ruggedness and functionality, often marketed towards the rucking community. Rucking, the act of walking with a weighted backpack, is a core aspect of the Goruck brand's ethos, promoting physical fitness and mental resilience. Goruck backpacks are constructed with high-density Cordura fabric and feature a utilitarian design, often including a dedicated laptop sleeve and multiple compartments for organization. The brand is also known for its challenging events, called Goruck "Challenges," which are physically demanding team-oriented exercises designed to test participants' endurance and teamwork. These events are typically held in urban or wilderness environments and are led by experienced instructors. Goruck's product line extends beyond backpacks to include apparel like t-shirts and shorts, as well as accessories such as weight plates for rucking. The brand has cultivated a dedicated following that values its commitment to quality, durability, and the promotion of an active lifestyle.