Goruck

Goruck is a company known for manufacturing durable backpacks and apparel, with a strong emphasis on tactical and outdoor use. Founded in 2008 by Jason McCarthy, a former US Army Special Forces soldier, the brand's core philosophy revolves around creating products that are built to last and perform under demanding conditions. The company's name is derived from "Guerilla" and "Commando," reflecting its military-inspired design and functionality.

Goruck's product line includes their signature "Ruck" backpacks, which are characterized by their robust construction, simple yet effective design, and the ability to carry heavy loads comfortably. These backpacks are often used for rucking, a form of loaded hiking that is a core part of military training. Beyond backpacks, Goruck also offers apparel, footwear, and accessories designed for similar rugged environments.

A distinctive aspect of the Goruck brand is its community engagement. The company hosts "Goruck Challenges," which are physically and mentally demanding events designed to test participants' resilience and teamwork, mirroring the challenges faced in military special operations. These events have fostered a dedicated following and contribute to the brand's reputation for toughness and camaraderie. Goruck products are manufactured in the USA, a point of pride for the company and a significant factor in their premium pricing.