FitMay

FitMay is a health and fitness technology company that launched its flagship mobile application in 2020. The platform was founded by a team of former sports scientists and software engineers who aimed to combine data-driven coaching with personalized workout planning. Headquartered in San Francisco, FitMay has positioned itself as a hybrid of traditional training methodologies and modern machine learning techniques to deliver tailored fitness programs to users worldwide.

The core product is a subscription‑based mobile app that offers adaptive workout routines, nutrition guidance, and progress tracking. Users can input goals such as weight loss, strength building, or sports performance, and the app generates a schedule of workouts that adjusts based on completed sessions, reported fatigue levels, and biometric data from wearable devices. FitMay also provides coaching through in‑app messaging and AI‑generated feedback loops. In addition, the platform offers a community forum where members share tips, progress photos, and peer‑support messages, which the company states helps sustain user engagement.

FitMay has secured three rounds of venture capital funding, raising a total of $45 million across Series A, B, and C. Notable investors include HealthTech Ventures, StartUp Capital Partners, and Global Impact Fund. The company has partnered with several high‑profile fitness equipment brands, integrating data from smart treadmills and smartwatches to streamline the user experience. In 2023, FitMay announced a pilot program in partnership with a major university’s athletic department to provide data‑driven training plans for student athletes.

As of 2025, FitMay reports having over 1.2 million active users across five continents and has expanded its offering to include a corporate wellness program aimed at small and mid‑size businesses. According to the company’s public statements, the platform’s mission is to democratise high‑quality, evidence‑based fitness coaching and to create a scalable ecosystem that supports lifelong health and wellness choices.