Fargevalget

Fargevalget is a Norwegian term that translates roughly to "the color selection" and refers to the deliberate process of choosing colors for a project. The concept is used across fields such as art, design, fashion, printing, and digital media to shape appearance, mood, and communication.

Practically, it begins with defining goals, audience, and constraints, followed by selecting an appropriate color model (for example RGB for digital work or CMYK and Pantone for print). Designers often build a palette through strategies such as analogous, complementary, triadic, or monochromatic schemes and consider hue, saturation, and value to achieve harmony or contrast. Cultural associations and branding considerations are also taken into account, as colors can carry specific meanings in different contexts.

Accessibility is a key aspect of Fargevalget in professional work. Palettes are tested for legibility and sufficient contrast to accommodate users with color vision deficiencies. Tools like color wheels, swatches, and accessibility checkers help ensure that information remains perceivable across devices and lighting conditions.

In branding and marketing, the chosen colors help establish identity, evoke moods, and differentiate a product or service. Changes to the color selection are often part of branding updates or seasonal campaigns, and misalignment with audience expectations can undermine communication.

The term is most commonly used in Norwegian-speaking contexts, and there is no single official standard for Fargevalget. It is closely related to broader color theory and palette design but remains a flexible, practical concept rather than a fixed methodology. See also color theory, color palette, and accessibility in design.