FanSegmente
FanSegmente is a data-driven platform for analyzing fan communities and segmenting audiences to enable targeted engagement. It aggregates signals from social media activity, streaming and video platform interactions, ticketing data, and purchase history to identify distinct subgroups within a broader fan base. The aim is to help creators, brands, and event organizers tailor content, releases, and promotions to align with the preferences and behaviors of specific fan segments.
Core capabilities include customizable segmentation criteria, privacy-conscious data handling, and integration with marketing and content tools.
Data sources and tools: FanSegmente connects to social networks, streaming services, ticketing platforms, and content management
Applications and considerations: In practice, FanSegmente supports targeted marketing, personalized fan experiences at events, recommendation engines