Extrasoft

Extrasoft is a marketing descriptor used to indicate a product has an unusually soft feel. It is not a standardized specification, and softness levels can vary depending on material, finishing processes, and brand interpretation. The term is commonly applied by manufacturers across several industries to suggest comfort or luxury.

In textiles, extrasoft refers to fabrics that have been finished to achieve a plush, smooth hand. Common materials include cotton, modal, bamboo, and various blends. Finishing techniques such as brushing, napping, or enzyme treatments are frequently used to enhance the softness. Extrasoft labeling is typical on towels, fleece garments, T-shirts, and bed linens.

In other consumer goods, extrasoft appears in marketing for items intended to feel pleasant to the touch, including microfiber cleaning cloths, plush toys, and some bedding accessories or cosmetic packaging. Because the term is subjective, different brands may use different criteria to justify an extrasoft claim.

Industry notes emphasize that extrasoft is primarily a descriptive, marketing-oriented term rather than a standardized technical specification. Softness or hand-feel measurements, when provided, vary between brands and do not correspond to a universal standard. Consumers are advised to rely on hands-on testing or independent reviews when assessing comfort.

See also: ultra-soft, plush, soft touch.