Experiencesas

Experiencesas is a neologism used in discussions of service design and customer experience to describe a model in which human experiences—interactions, moments of engagement, and feedback—are treated as configurable, deliverable services. The term fuses "experiences" with the "as a service" pattern common in cloud computing, signaling a shift toward modular, scalable provisioning of experiential assets.

In this framework, experiences are captured as data, modeled with explicit parameters (such as duration, ambience, and responsiveness), and orchestrated across channels by software or human actors. Proponents argue that experiencesas enables consistent quality, rapid iteration, and personalized offerings by packaging experiential design into repeatable components that can be composed and reassembled as needed.

Applications appear in areas like experience marketplaces, customer-journey orchestration, hospitality and events, entertainment platforms, and enterprise training. Typical features include modular experience templates, real-time adaptation, governance of privacy and consent, performance metrics, and interoperability with broader service platforms.

Critics warn that treating experiences as a service may risk commodifying personal moments, reduce authentic engagement, and encourage over-automation. There are also considerations around data privacy, consent, and the tension between standardization and serendipity in human experiences.

See also: customer experience management, experience design, service design, XaaS, personalization, data-driven design.