Ettekandjad

Ettekandjad is an Estonian noun meaning "presenters" or "hosts." The term is used to describe people who present content in public-facing media and events, including radio and television programs, online streams, and live ceremonies.

Role and tasks: An ettekandja introduces program segments, reads announcements, interviews guests, relays information to the audience, and helps maintain the rhythm and flow of a show. Depending on the context, an ettekandja may serve as a news presenter, a talk-show host, a game show host, or an event master of ceremonies (MC).

Work settings: Ettekandjad work in broadcasting companies, production studios, and event management settings. They can be employed by media organizations or operate as freelancers or contractors for corporate events, conferences, and cultural programs.

Skills and training: Typical qualifications include strong public speaking, clear diction, and script-reading ability. Improvisational skills, audience awareness, and the ability to work with production crews are valued. Training often comes from journalism, communications, theater, or media studies backgrounds, though practical experience and portfolio work are also important.

Notes: The term emphasizes the presenting role rather than editorial duties, and it covers a range of formats from news and entertainment to live events. In Estonian media and event industries, ettekandjad are recognized as professionals responsible for guiding content and engaging audiences.