EngagementsFrom

EngagementsFrom is a term used in analytics and customer relationship management to denote the origin or source of user engagements. In practice, it is a data attribute that records where an engagement came from, such as a marketing campaign, a channel, or a specific event trigger. The field is commonly implemented as a string identifier or as a reference to a campaign object; in some datasets it may be stored as a date or a more complex type depending on the schema.

In querying and data modeling, engagementsFrom can be used to filter, segment, or group engagement events by their source. Examples include SQL queries like selecting counts where engagementsFrom equals a particular campaign or channel, or API/JSON usage such as {"engagementsFrom": "email_welcome_series"} to tag events in an ingestion pipeline. Its role is to support attribution, funnel analysis, and channel performance reporting.

Variations and naming conventions are common. The term is often written in camelCase as engagementsFrom, but other platforms may use engagementSource, fromEngagements, or engagements_from. There is no universal standard, so consistent naming and documentation within a project are important. Related concepts include engagement, source, campaign, and channel, as well as attribution models that tie engagements to outcomes.

Implementation notes and best practices emphasize a clear source taxonomy, stable identifiers for sources, and thorough data governance. Maintaining a mapping from source identifiers to canonical values helps prevent fragmentation when data comes from multiple tools. Care should be taken with multi-source or cross-channel engagements, where attribution may require additional modeling beyond the simple engagementsFrom field.

See also: engagement, attribution, source, campaign, channel, event schema.