engagementSource
EngagementSource is a term used in analytics and customer engagement systems to denote the origin or channel through which a user interaction or engagement occurred. It is typically a field or property attached to an engagement event, such as a click, open, reply, conversion, or other user action, and is used to attribute engagement to a specific source.
In practice, engagementSource helps organizations measure channel effectiveness and attribute outcomes to marketing campaigns, content items,
Common uses include attribution modeling, performance reporting, and segmentation. Analysts may leverage engagementSource to compare engagement
Privacy and governance considerations apply, including maintaining a consistent taxonomy, safeguarding any personally identifiable information, and