EUmærket

EUmærket, or the EU Ecolabel, is a voluntary certification mark awarded to products and services that meet high environmental standards across their life cycle. It helps consumers identify products with reduced environmental impact compared to comparable options and promotes sustainable production and consumption.

The scheme was established under EU regulation and is administered by the European Commission in cooperation with national competent bodies. Independent conformity assessment bodies designated by member states verify compliance with the specific criteria set for each product or service group.

Label scope covers a broad and evolving range of product groups, such as cleaning products, detergents, paper, textiles, footwear, furniture, electronics, paints and varnishes, and household appliances. It also encompasses certain services, including tourism accommodation and some service sectors where applicable. The mark is intended to be widely applicable across the internal market to facilitate cross-border recognition.

Criteria are specific to each product group and address environmental performance across the life cycle, including energy and resource efficiency, emissions and substances of concern, recyclability, packaging, and end-of-life disposal. Criteria are periodically reviewed and updated to reflect advances in science and technology and evolving environmental priorities.

Certification process involves the applicant providing product-specific data to a national competent body, which appoints an accredited conformity assessment body to conduct verification. If the product or service meets the criteria, it receives the EU Ecolabel for a defined period, after which reassessment is required.

Geographic scope covers the European Union and the EEA (Iceland, Liechtenstein, Norway). The scheme is voluntary and does not certify an entire company, but signals environmental compliance for the certified product or service.