Disti

Disti is shorthand for distributor and is commonly used in information technology, networking, data center, and electronics supply chains. A disti serves as an intermediary between manufacturers and resellers, value-added resellers, system integrators, or other channel partners, handling procurement, logistics, and various support functions. The term implies a formal role within the channel rather than a consumer-facing retailer.

Role and services

A disti typically buys products in bulk from manufacturers and sells to smaller resellers in more manageable quantities. Beyond simple resale, distis offer services such as warehousing, inventory management, and national or regional logistics. They may provide credit facilities, pricing support, marketing development funds, and demand-generation programs. Technical pre-sales support, product training and certification, staging or configuration services, warranty handling, and return management are common value-added offerings. Some distis also provide post-sales support, field services, and integration or deployment assistance to help resellers deliver solutions to end customers.

Market structure

Disti operate within a tiered channel: manufacturers, distributors, and resellers. They may hold exclusive or non-exclusive distribution rights, depending on agreements with manufacturers. Margins in distribution are often slim and rely on high volumes, vendor relationships, and bundled services. The landscape includes large global distis with broad portfolios as well as regional or vertical-focused players that specialize in specific product categories or industries.

Context

In many markets, disti play a central role in supply chain efficiency, facilitating product availability, financing, and technical enablement for smaller channel partners. While direct-to-customer and digital procurement trends influence channels, disti remain a critical link between manufacturers and implementers of technology solutions.